CAC PROMOTIONAL ADVERTISING

       You can't write on or tell time by newspaper ads. But you can with some promotional products. They have a value beyond simply carrying messages.

       When a clinic in Minnesota wanted to give its customers a special gift, they chose hand lotion and lip balm for chapped winter skin. When Chrysler sponsored a four-day Jeep race, they gave away shampoo and shower gel. A software company gives stress-balls to its customers with the theme "Relax and let the software do the work."

       These few examples show ways of reducing everyday stress with personal care products while promoting your company. These products also work well for people who work in seasonally high-stress jobs, like retail employees during the holidays or accountants during tax season.

       Personal care products are becoming very popular as premiums, incentives, business gifts, and employee rewards. Stress is the number one killer in the U.S. and the underlying cause of heart attacks. It doesn't matter what business you're in or what you want to promote, everyone appreciates a message that shows you care.

       One company successfully used a "massager" as a tradeshow giveaway. An auto repair shop gives sample packets of coffee with its name imprinted on it for people to think about its business while relaxing.